Head of Digital Marketing (m/w/d) Job at Pfizer, San Francisco, CA

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  • Pfizer
  • San Francisco, CA

Job Description

Join to apply for the US Digital & CDx Strategy Marketing Director, Sigvotatug Vedotin role at Pfizer . Get AI-powered advice on this job and more exclusive features. Role Summary At Pfizer Oncology, we are committed to “Outdo Cancer” by advancing transformative medicines to make a profound difference in patients' lives. Pfizer Oncology's pipeline includes the combined legacy Pfizer and Seagen portfolio across various therapeutic areas. The US Precision Medicine/Lung Franchise is expanding with therapies including Sigvotatug Vedotin, an investigational antibody-drug conjugate for NSCLC and other solid tumors. This role supports the US launch of SV in 2L NSCLC, collaborating with cross-functional teams including Market Access, Global Marketing, and Companion Diagnostics. Role Responsibilities Lead peer-to-peer and third-party programming strategy development. Develop KPIs for digital tactics to drive launch performance and optimization. Support HCP Digital/Media Tactical Pull-through activities (Banners, ads). Partner with Oncology Account Group stakeholders to develop US launch strategies for companion diagnostics. Support Congress strategy, execution, and other external/internal engagements. Ensure all activities comply with company policies, Pfizer values, and regulatory guidelines. Basic Qualifications Bachelor’s degree + 8+ years in pharma, or Master’s + 7+ years, or Ph.D./PharmD + 5+ years. Proven success in executing complex marketing programs. Ability to work effectively with internal stakeholders to improve performance. Strong business acumen, organizational, interpersonal, and negotiation skills. Experience with product positioning and branding. Excellent written, verbal, and group interaction skills. Self-motivated team player. Ability to manage multiple complex projects within deadlines. Preferred Qualifications Advanced degree. US oncology marketing launch experience preferred. Leadership experience demonstrating collaboration and business impact. Additional Details Travel: approx. 25%. Application deadline: May 27, 2025. Locations: NY, WA, PA, MA, IL, CA. Salary range: $156,600 - $261,000 + bonus and incentives. Additional benefits include 401(k), paid leave, health coverage, and potential relocation assistance. Pfizer complies with all legal and regulatory requirements, including the Sunshine Act and EEO policies. #J-18808-Ljbffr Pfizer

Job Tags

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