Job Description

Our client, a brand specializing in luxury wedding attire, is looking for a professional and dependable temporary Google Ads Manager with a background in fashion to join their Fresno, CA team!

Responsibilities:

• Planning and Strategy: Develop and implement Google Ads strategies aligned with overall marketing objectives.
• Campaign Setup: Create and configure Google Ads campaigns, including defining target audiences, setting budgets, and selecting ad formats.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords.
• Ad Copy Creation: Write compelling and persuasive ad copy that resonates with the target audience.
• Landing Page Optimization: Ensure landing pages are optimized for conversions and user experience.
• Budget Management: Monitor and manage advertising budgets effectively, ensuring optimal ROI.
• Performance Analysis: Analyze campaign performance data to identify areas for improvement.
• Bidding Strategies: Implement and optimize bidding strategies to maximize campaign efficiency.
• A/B Testing: Conduct A/B tests to optimize ad copy, landing pages, and other campaign elements.
• Negative Keyword Management: Implement and manage negative keywords to improve campaign relevance and reduce wasted spend.
• Reporting: Prepare regular reports on campaign performance, highlighting key metrics and insights.
• Client Communication: Communicate effectively with clients or stakeholders on campaign performance and strategy.
• Industry Trends: Stay informed about the latest trends and best practices in Google Ads and digital marketing.
• Platform Updates: Keep abreast of new features and updates within the Google Ads platform.

Requirements:

• Experience: Proven experience in managing Google Ads campaigns.
• Background marketing within the fashion industry.
• Knowledge: Strong understanding of Google Ads platform, digital marketing principles, and SEO.
• Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Communication Skills: Excellent written and verbal communication skills.
• Problem-Solving Skills: Ability to identify and resolve issues related to campaign performance.
• Technical Skills: Proficiency in using Google Ads platform and related tools.
• Certifications: Google Ads certifications (e.g., Google Ads Search Certification) are highly valued.
• Software Proficiency: Familiarity with analytics tools like Google Analytics.

Please submit a resume for immediate consideration.

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