Job Description

Job Description

Job Description

** Rapidly growing company in the construction industry is looking for a skilled Digital Marketer .

Digital Marketing Job Requirements and Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Entrepreneurial types encouraged to apply that seek to expand there horizons and assist to build out a media department

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field preferred but not required
• Proven working experience in digital marketing, particularly within the industry preferred but not required
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design

• Identify opportunities to increase efficiency with automation

• Research and design automation technology

Evergreen Building and Construction Corp is an emerging, dynamic green construction company consisting of a team of passionate individuals who believe that going green and internet marketing is the wave of the future. Our team is comprised of intelligent and innovative talent who work collaboratively to ensure creativity, success, and growth. At Evergreen our mission is to empower our company. We seek to develop and support the right people, with the right chemistry, who continually ask questions, and in turn, will develop and tactically execute good ideas.

Company Description

Evergreen Building and Construction Corp is an emerging, dynamic green construction company consisting of a team of passionate individuals who believe that going green and internet marketing is the wave of the future. Our team is comprised of intelligent and innovative talent who work collaboratively to ensure creativity, success, and growth. At Evergreen our mission is to empower our company. We seek to develop and support the right people, with the right chemistry, who continually ask questions, and in turn, will develop and tactically execute good ideas.

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