Job Description

Who is Syneos Health

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.

Every day we perform better because of how we work together, as one team, each the best at what we do. We bring a wide range of talented experts together across a wide range of business-critical services that support our business. Every role within Corporate is vital to furthering our vision of Shortening the Distance from Lab to Life®.

Discover what our 29,000 employees, across 110 countries already know: WORK HERE MATTERS EVERYWHERE

Why Syneos Health

• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to our Total Self culture – where you can authentically be yourself. Our Total Self culture is what unites us globally, and we are dedicated to taking care of our people.
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because when we bring together diversity of thoughts, backgrounds, cultures, and perspectives – we’re able to create a place where everyone feels like they belong.

Job Summary

Lead cross-functional teams in the development of integrated communications and marketing programs, ensuring successful business strategy alignment and executional excellence. Work across Global Corporate Communications & Marketing disciplines to create and execute go-to-market plans and experiences, employee engagement initiatives, and the associated reporting to demonstrate impact to various stakeholders.

Critical success factors include the ability to navigate complex organizational challenges in a matrixed environment; a high degree of intellectual curiosity; exceptional communication skills; B2B marketing experience; and a commitment to quality and measurement with an eye on continuous improvement.

Job Responsibilities

• Design and execute annual go-to-market plans, including awareness tactics, lead generation, and customer experiences, with measurable impact
• Collaborate with GTM functions to develop sales and lead generation strategies aligned with company priorities
• Serve as key point of contact/partner for executives across various Business Units to understand business and market dynamics, key objectives and opportunities to drive growth
• Partner across Global Corporate Communications & Marketing (GCCM) functions to enable – through content development and direction with subject matter experts -- marketing strategies designed to prime market for BD conversations, support sellers and generate leads by driving awareness of SYNH expertise and solutions
• Influence key stakeholders and drive accountability in a matrixed model across the organization to ensure high-quality delivery of initiatives and a return on investment
• Define metrics and dashboards and ensure regular reporting to alert business leaders to efforts and impact
• Determine budget needs and considerations for dedicated plans – work across GCCM functions to allocate appropriately
• Contribute to tools, templates and methodologies to speed impact, quality and effectiveness – making the GCCM team easy to work with and for

Activities

• Acts as a central GCC&M contact and triage for business areas
• Partners with business leaders to develop annual communications and marketing strategy and plan
• Shares current business state and needs with GCC&M colleagues
• Proactively aligns GCC&M resources against priority business needs
• Understands key customer accounts/audience needs and behaviors and provides insight and counsel on market dynamics
• Collaborates across teams to understand and prioritize business needs
• Understands what competitors are doing and how that impacts business stakeholders
• Regularly assesses internal partnership and GCC&M program performance to drive quality improvement efforts

Qualifications Requirements

• 6-8 years of hands-on experience in the following areas: B2B marketing, demand generation, go to market strategy, employee engagement (including applications of social media), internal communications and executive/management communications
• Bachelor’s degree (BA) in relevant field
• Healthcare, CRO and/or biopharmaceutical services marketing experience a plus though not required
• Exceptional writing, editing and presentation skills; project management skills; and consultative skills (including effective questioning, critical thinking, stakeholder management and communication methodology application)
• Flexible and able to successfully navigate ambiguity and succeed in a rapidly changing, fast-paced, deadline-driven environment with multiple priorities
• Driven and motivated team player with excellent interpersonal skills, with the ability to successfully influence and effectively work across functions without formal reporting lines; must also be able to work with a high degree of independence
• Ability to crystallize significant amounts of information to most critical points and confidence to make decisions quickly
• Entrepreneurial mindset while operating within a Corporate environment; agency experience preferred

Get to know Syneos Health

Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.

No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health

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